Cadillac / ˈ k æ d ɪ l æ k /, formally the Cadillac Motor Car Division, is a division of the U.S.-based General Motors (GM) that markets luxury vehicles worldwide. Its primary markets are the United States, Canada, and China, but Cadillac-branded vehicles are distributed in 34 additional markets worldwide. All day Sunday, each Garvanza car was loaded to standing room only. The Los Angeles Consolidated Electric Railway was not prepared for such an event. People lined up at the end of the cable line all the way down Marmion Way, clear to . Why You're Getting the Offer In the car industry, these advertisements are part of what are known as "pull-ahead" programs. Their goal is to "pull" customers back into the buying cycle ahead of when they would normally start looking again, which would usually be at the tail end of a three-year lease.